Privacy
What happens to your data.
Last updated 26 July 2026.
This site is one page. It has no accounts, no logins and no forms. What follows is everything that happens to your data when you visit.
Who is responsible
Allan Valm, Tallinn, Estonia. Write to allan@valm.pro or call +372 5198 9999.
Analytics, only if you agree
Nothing is measured until you choose. On your first visit you are asked whether analytics cookies are acceptable. If you decline, or if you ignore the question, no analytics cookie is set and no measurement data is collected.
If you accept, Google Analytics 4 sets two cookies, _ga and _ga_BVV1R9P01P, and records:
- which pages you viewed and when
- how you arrived, for example from a search engine or a link
- your browser, device type and screen size
- an approximate location at city level, derived from your IP address
- a randomly generated identifier held in the cookie
Google derives the location and then discards the IP address rather than storing it. The data is processed by Google Ireland Limited, with transfers to the United States under the EU-US Data Privacy Framework. It is deleted after the retention period set in the property.
Legal basis: your consent, under Article 6(1)(a) of the GDPR. You can withdraw it at any time using the Cookies link in the footer of the home page.
Google Tag Manager is used to load these tags. It sets no cookies of its own.
Hosting
The site is hosted on GitHub Pages. GitHub records each request in its server logs, including the IP address it came from, to keep the service running and secure. This happens whatever your cookie choice, because it is part of delivering the page to you. GitHub, Inc. is based in the United States and participates in the EU-US Data Privacy Framework.
Legal basis: legitimate interest in operating the site securely, under Article 6(1)(f).
Fonts
The typeface is served from this site. No request goes to Google Fonts or any other third party, so your address is never shared for that purpose.
If you contact me
The buttons on this site open your own email program with a draft. Nothing reaches me until you send it. If you do write, I keep your message and contact details for as long as we are in contact and for a reasonable period afterwards, so I can pick up the thread later. You are not added to any mailing list.
Legal basis: legitimate interest in replying to you, or preparation of a contract if we go on to work together.
The contact form
The form at the bottom of the home page asks for your name, your email address, your organisation and sector if you choose to give it, and a short description of the decision you are weighing. Nothing else is collected and nothing is inferred about you.
What you write is used to reply to you and to prepare for a first conversation. It is not added to a mailing list, not shared with anyone else and not used for advertising. Messages are kept for as long as we are in contact and for a reasonable period afterwards, so I can pick up the thread later.
The form is delivered by a form-handling provider. Name the provider here, together with where it stores submissions and whether a data processing agreement is in place.
Legal basis: preparation of a contract, under Article 6(1)(b), or legitimate interest in replying to you, under Article 6(1)(f).
What is not here
No advertising and no remarketing. No tracking pixels. No profiling and no automated decisions about you. Nothing sold or shared with advertisers.
Your rights
You can ask me for a copy of any personal data I hold about you, to correct it, to delete it, to restrict how it is used, or to send it on to someone else. You can object to anything processed on the basis of legitimate interest. You can withdraw analytics consent whenever you like.
Write to allan@valm.pro and you will have an answer within one month.
If you are not satisfied with how I handle it, you can complain to the Estonian Data Protection Inspectorate, Andmekaitse Inspektsioon, at info@aki.ee or aki.ee.
Changes
If this notice changes, the date at the top changes with it.
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